Google Analytics Basics for Dentists

Aim

In this course we will go over areas of Google Analytics every dentist should know for tracking web performance in your Google Analytics account. This course is a technical course in Google Analytics, not for introductory purposes.

Purpose

The purpose of this course is to provide technical, actionable items to set up your Google Analytics for proper tracking and increased insight into how your website and website marketing perform.

Module Learning Outcomes

1. Learn how to set up a Google Analytics account
2. How to read a Google Analytics report and what to look for
3. Learn about Google Goals and Conversions and how to track them
4. How to add more thorough segments to your reports

What the learner will need to study this Module

Learners will need their computer with video viewing and sound capability. Handouts will be sent as fillable Word documents or printable PDFs in order to complete the worksheets.

How do learners take an on demand course?

Our marketing courses are entirely on-demand. You can begin the course whenever you like, and there are no deadlines to complete it.

This course can be accessed from our learning community hub – PrimeGo.

After you enroll in this course, you will receive an invitation email to create an account on PrimeGo. You will find this course under ‘My Learning’ (provided you’re logged into your PrimeGo account).